Growth Review
This review is about what your website brings in, and what stops it. The business behind the site is real: a genuine dual electrical-and-solar contractor based at Sligo Airport Business Park, a real aerial photo of an install, a Trustpilot page you actively point people to. The problem is what Google is given to work with. Your homepage's Google listing title is the single word "HOME". The site tracks for 6 searches in total, and the one that matters, "solar panels sligo", brings in real visits with no confirmed page-one ranking behind it, while your homepage's own copy quotes a solar grant figure that hasn't been true since 2023. It's all detailed below, with what to do about each one.
The whole site tracks for 6 searches. "Solar panels sligo" brings in every visit the site measures, but through a route Semrush can't attach a confirmed position to, most likely your Google Business listing. The plain search ranking for the identical words, on the ordinary homepage address, sits at 14th with 0 visits, and a third copy of the same page and term sits at 87th.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels sligo | 140 | Real visits, no confirmed numbered position. | Unconfirmed |
| solar panels sligo (homepage) | 140 | 14th, 0 visits. Same words, plain ranking. | 14th |
| solar panels sligo (about page) | 140 | 87th. A third copy of the same term. | 87th |
| electrician sligo | 170 | 33rd, 0 visits. | 33rd |
| solar generation sligo | 320 | 31st, 0 visits. | 31st |
Six tracked searches total is a small number for a business with a real Trustpilot presence and a real completed install shown on the homepage. Google has almost nothing specific to go on: no page title beyond "HOME", and no sitemap listing what else exists on the site.
The real aerial install photo and the active Trustpilot page are genuine strengths, worth keeping exactly as they are. If a proper Sligo page, a services section and a fixed grant figure are being added anyway, price both options: building them into the current site, or building a new site around them. The second is often less work.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
6 tracked searches, 140 people a month for the one that matters.
Real visits already arrive for it, but with no confirmed plain search ranking behind them.
A homepage grant claim that's been wrong since before 2024.
140 people a month search "solar panels sligo". Some already find you, most likely through your Google Business listing. The plain search result itself, one page down from where it should be, is the part still leaving visits on the table. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side.
A site with no sitemap and a one-word Google title isn't losing ground slowly, it's simply invisible to Google outside the one search it happens to rank for by accident. The outdated grant figure adds a second, separate reason for a visitor to lose confidence.